When was the last time you attended a live concert or a major sporting event and had the best seat in the house? With 360 degree video you can be up close and personal all the time and experience the event from every angle. There’s no better way to communicate your brand message and engage your audience. You can even replace one-dimensional product demonstrations and training demos with highly interactive videos that will resonate with your audience and create memorable experiences.
Pro’s of 360 Degree Video
According to Target Marketing, authoritative source for direct marketers, seventy-one percent of Internet users watch videos. With 360 degree video you can differentiate your brand with this unique engagement tool. It’s easy to extend the life of any product or event, and expand viewership with video on demand by recording a live broadcast that resides on a web-based platform. So whether you want to extend the life of your last event, attract a new audience, or showcase your brand across multiple social networks, 360 degree video can help you do it better.
The Future
The power of 360 degree video is the wave of the future, and has already captivated audiences across multiple industries including virtual tours for the travel and tourism industry. Many high-profile events such the Academy Awards, the final launch of the Atlantis Space Shuttle, and the demise of the old Dallas Cowboy Stadium were documented using 360 degree video technology.
BigLook360 is the world’s leading 360 degree video creation and production experts. We deliver a unique way for any category to connect with an audience in a more meaningful way, by taking a live experiences to a whole new level. Click here to view clips from previous live entertainment events using experiential 360 degree video, in our demo gallery.
Let’s discuss building your next event, product demonstration, or training video into a masterpiece. Drop us your contact information and we will be in touch soon here.
In this technological age when video content is everywhere on the Internet, using 360 degree videos can provide the significant marketing advantage your company needs to effectively attract, engage and retain members of your desired target audiences.
Think about it. With a solid Internet connection and the click of a mouse, anyone can instantly access video content on any number of sites, including YouTube, iTunes, Hulu and Netfix, to name a few—and the proliferation of video content is just beginning. In fact, estimates are that 90 percent of all Internet traffic by 2014 will be in the form of videos. You need a differentiator that sets your videos apart from all others. BigLook360’s video production expertise does just that, by engaging viewers in a memorable way that uniquely promotes your message and brand image, like no traditional media can.
The concept behind 360 degree, immersive media is simple. While traditional videos provide only one angle of reference, a 360 degree video enables viewers to take an active role in selecting the angles they see. Using the mouse to click and drag anywhere within the frame of the video, viewers can look up, down, left, right, or completely around within the footage, just as if they were standing right there in the middle of the action.
Whether watching a live event, a virtual tour, an interactive training session or a custom marketing message, giving your audience and potential customers complete control of their viewing experience is full of the “wow” factor that’s hard to forget. The interactivity and immersive nature of 360 degree technology provides your market with:
- An increased sense of realism;
- More in-depth information to impact the decision-making process;
- The ability to explore inaccessible places or environments;
- The chance to respond to meaningful situations;
- An opportunity to receive complex information in useful ways that feel completely natural;
- Improved information retention; and
- A reason to view the video more than once.
With an immersive media like 360 degree video, you are able to deliver your message and build your brand in a unique way, where the viewer is in control. The ability to watch from completely different views helps audiences gather new information, increasing their overall engagement, each and every time.
The creators at BigLook360 know how maximize the ROI on your video production dollars. Visit them online today—watch demos featuring a variety of applications and get inspired as to how you can use immersive media to meet and exceed your marketing objectives. Click here and let’s discuss your next project.
What is 360 Degree Video?
360 degree video is a remarkable, immersive media technology that changes the way a viewer interacts with live streaming video, video on demand, online training sessions or other video footage applications.
What is “Traditional” Approach to Video Production?
In traditional video productions, live or recorded, the director is in charge of what is seen in the finished product. This “traditional” method of presenting any kind of film, videos or other medium, is limited as you sit back and take in what the director wants you to see. However, with a 360 degree video presentation, you choose what you see.
360 Degree Production Approach
A vastly different approach is taken by a 360 degree video production. In this unique form of digital media, viewers are in charge of what they see. When watching a 360 degree video online, you simply use the mouse to click and drag the cursor in the video to the direction you want to view. This enables you to look up, down, left, right, or completely behind you within the footage, just as if you were standing right there in the middle of the action.
360 Degree Applications
This technology is highly versatile. Often referred to as an immersive media, there are several practical applications for this innovative electronic medium, including virtual tours, live events, and once-in-a-lifetime experiences. Viewers are afforded a degree of viewing flexibility that is unmatched by traditional productions.
In the case of video marketing applications, this immersive technology offers a way to present a complete look at your business and what you offer. By presenting this information in a 360 degree view, you’re effectively engaging your target audience with a more memorable experience.
360 Degree Video Is Interactive
360 degree video applications go far beyond productions considered “traditional” applications. With such dynamic views and interactive capabilities that can be totally controlled by the viewer, this immersive technology provides tremendous upside for training and learning. This level of engagement afforded by 360 degree video leads to greater levels of retention. That’s why the military uses immersive technology to give soldiers more realistic training, and why teachers use it to send a classroom full of students on a field trip—without stepping foot outside the building!
360 Degree Video Goes Beyond Traditional Video Approach
The bottom line is that a 360 degree video production, with its wide range of applications, flexibility and interactivity can be customized to meet your specific needs. At BigLook360, we are experts in producing immersive 360 degree video content for advertising and promotional agencies, corporate and commercial video producers and major event planners. You, too, can use this technology to its fullest capabilities. Give us a call today or submit your contact information online to discuss how immersive video can work for you in the areas advertising, marketing, or interactive teaching and learning. For more information, visit BigLook360.com.
NASA’s Atlantis Space Shuttle, launched on July 8, 2011, from Cape Canaveral, part of Florida’s Space Coast. BigLook360 with their 360-degree video technology was there to capture footage from up close on the launching pad. Footage from the 360º degree video of the Atlantis launch is currently being processed and edited which will be used to document this historical event, so that viewers can enjoy the realism of actually being at the final shuttle launch.
“Be prepared to be put in the director’s chair, where you’ll have the capability to maneuver your view in any direction while watching the 360-degree video. Simply click-and-drag with your mouse to be immersed in a 360º degree view of the event. You are in complete control with the ability to watch the footage again and again, looking in a different direction each time.”
Atlantis Shuttle Launch Prepares in the VAB
As a preview to the launch, take a look at 360 degree video clips of the Atlantis Space Shuttle, as it’s being prepared in the VAB (Vertical Assembly Building). While you are there, check out several other projects that achieve astunning, immersive media experience. All 360 degree videos available on the BigLook360 website give you the opportunity to be part of scenes and situations you could not otherwise be a part of.
To watch a video the way you want—panning up and down, left and right, and even completely behind you—is truly powerful and only possible with BigLook360’s innovative, immersive media technology. BigLook360 is familiar to documenting other historic, once-in-a-lifetime events. In 2010, virtual reality took a whole new turn as viewers landed in the center of the demolition of Texas Stadium, the longtime former home of the Dallas Cowboys. The interactive video allows viewers to watch the explosion of the building from the inside, a vantage point that would never be possible in person.
BigLook360 is headquartered in Dallas, Texas, providing innovative 360 degree coverage of various events in virtual reality technology, all over the country. Some of these events include major entertainment venues hosting live shows, behind-the-scenes action, music videos and, of course, historical events. 360º videos are also useful for advertising, promotion, tourism, and training since participants can interact with the footage and experience a heightened sense of realism.
To stay up-to-date about the Atlantis shuttle video and other 360º videos, visit BigLook360.com frequently.
Click below for an up close, 360 degree tour, inside the VAB (Vertical Assembly Building) just before the historical, final launch.
Shuttle Atlantis from ground floor of Vertical Assembly Building
Take an elevator ride to the top of the VAB and check out Space Shuttle Atlantis, just before final roll-out to launch pad.
Shuttle Atlantis from upper floors of Vertical Assembly Building
Click here to view other previews of immersive, 360 Degree videos.
NASA has granted unprecedented permission to BigLook360 to capture and document the last space shuttle mission launch, Atlantis scheduled for July 8, 2011, utilizing their 360º video technology. Viewers of the resulting documentary can watch the launch with the realism of actually being at the historic, Cape Canaveral event.
“We are excited to have the opportunity to record history with such an experiential and interactive media,” says Lance Loesberg, Founder and Executive Producer of BigLook360. Once produced, web based viewers become the director and can maneuver their view virtually in any direction as the video plays, with a click and drag of a mouse. Watch 360 degree video previews of Shuttle Atlantis in preparations for final voyage.
Viewers will be able to actually watch the video the way they want to, panning up, down, left or right as if they were controlling the camera’s angle. BigLook360 plans to offer sponsorship and licensing opportunities of the footage and may include other interactivity, allowing viewers to explore optional content as it is presented.
BigLook360 has already captured pre-launch activities, including footage inside the VAB (Vertical Assembly Building) to complement a documentary-style production of this historic final mission. Click here to view 360 degree video previews.
Familiar to recording history, BigLook360 is recognized for documenting the demolition of Texas Stadium, the former home of the NFL’s Dallas Cowboys, in 2010. The interactive, 360º video, put the viewer inside the stadium live, as it was destroyed. The 360 video has had well over one million views and still going.
BigLook360, headquartered in Dallas, Texas, is a uniquely experienced team of content creation and video production experts who deliver dynamic immersive 360° video experiences in a variety of applications.
Some of these applications include entertainment and live events, music videos, and behind-the-scenes action at awards ceremonies; advertising, experiential marketing and promotion; tours and tourism; training and learning, where participants can step into the action and interact within the environment to get a heightened realism for increased retention and comprehension.
Click here to know more about how 360 degree video works and comes to life.
Most executives would agree that training new employees is arguably the most important expenditure incurred by any business. Using immersive 360 degree video is a cost-effective alternative to traditional computer-based training simulations that is proving to be quite effective in shortening the learning curve.
Compared to purely computer-generated simulations, 360 degree video offers enhanced realism with unparalleled interactivity. An immersive, 360 degree training simulation puts trainees into a more realistic environment using real-world views, not just sophisticated animation, 3D effects, computer graphics and renderings.
When interactive 360 degree video is used for instructional purposes, trainees “step into” the training environment visually. Throughout the immersive training experience, trainees interact within the environment and make decisions based on what they are experiencing, thereby providing inputs that continue the exercise. Decision trees of outcomes can be embedded in a 360 degree video experience along with periphery sensations to achieve a teaching emphasis on every important point of the training simulation. All of this can be achieved in a much shorter time frame and without the complexity and substantial development costs associated with computer-generated approaches.
As opposed to graphically manipulated or animated elements, the “environment” of a 360 degree video is visually as real to the trainee as being there, but without the elements of danger that might be present in some vocations. The result is a more experiential training and immersive experience that can provide instant feedback based on the decisions the trainee makes during the course of the training video.
Example 360 Degree Video Training Simulation
In the Marine VBSS Training Demonstration above, trainees are placed into a realistic, interactive training environment. Using 360 degree video as a training method, they are immersed into a search-and-seizure mission.
The simulation begins with trainees on board a patrol boat, chopping across open waters. The trainees are able to visually scan across the ocean in any direction, looking off the bow without restriction. As the scene continues to unfold, our trainee can continue to click and drag a mouse on any portion of video, to look in any direction.
Suddenly, in the uninhibited 360 degree view, a potential terrorist vessel is spotted. Trainees are given a choice, provided by an interactive “decision point” specially programmed in the video, asking trainees to choose whether to board the vessel. In this training simulation demo, they choose to board. Choosing in which direction to view the actual video footage of the boat they have stormed onto, our trainees’ search for weapons and explosives. As you will see, they are confronted by hostile persons and presented with another decision point. Notice the number of interactive choices on how to handle the situation can be presented here. All while viewing in 360 degree video, not computer generated animations. This is the closest to being in the situation as you can get.
360 degree video has limitless applications not only with training and simulations, but with anything needing an interactive and experiential element going far and beyond, traditional video productions.
Click here to go to our website and look at other demos of immersive media 360 Degree videos.
Why consider a virtual campus tour using 360 degree video production?
Marketers and event planners continually strive to find new ways to attract and engage audiences. Getting an audience to fully see and understand your product or brand can be as hard as getting that audience where you want them to see the product or brand in the first place. This couldn’t be more the case than with using tours as a marketing tool. If the audience cannot be on location for the tour, you shouldn’t settle for a standard promotional video. Consider using a 360-degree video production as a virtual tour that audiences are more likely to find engaging and memorable.
Campus Tours
One great application of many for using this immersive media technique is in campus tours of learning institutions. Wilkes University understands that students in the process of planning their college future want to see what the campus looks and “feels” like, before they decide if it’s right for them. Unfortunately, it’s nearly impossible to visit all the campus possibilities available to ambitious students, especially if they live long distances away. A personal visit becomes naturally impractical and your prospective student, less interested.
How it Works
Using specialized video production technology and expertise, a 360-degree video, captures an entire location in a unique and compelling way. Your viewer would have the ability to observe all views of the location simply by using their mouse to click and drag inside the video, all while following along with your on screen tour guide. The capability of delivering a fully immersive video mimics the feeling of actually being on the tour and turning your head to look at something interesting. Allowing the viewer to control where they look is far more immersive and experiential than a simple video where the cameraman makes that decision.
BigLook360 provides taking a tour of campuses without having to be there in person. Thus, you attract countless numbers of students to your university without requiring them to travel and incur the expense to visit the campus. Not only is this useful for recruiting new students, it is also an extremely valuable tool for existing students to better learn the campus and all its facilities without any physical effort required. . Whether it’s a new student or a prospect trying to select a campus home, taking an immersive media tour allows your target audience to take it all in, right from the comforts of home.
Integrating Hot Spots and Maps
What happens when you are on a tour and see something you want to learn more about? You explore further. The same holds true with an immersive, 360-degree video production when you add “hot spots.” With the right content creation expertise, a hot spot, or “point of interest” can be added to the presentation that enables the viewer to get additional information. Points of interest may be annotated within the 360-degree video providing even more interactivity. Integrating a campus map with the 360-degree video allows viewers to explore and navigate the layout of the campus with greater, more life-like detail. Adding these dynamic layers of interactivity offers the viewer more control over their experience which increases engagement and enhances retention. The possibilities are endless!
The Possibilities Are Endless
While marketers can certainly benefit from 360-degree video production for campus tours, various other industries are utilizing this technology as well. From tourism and travel to entertainment and training, use of 360-degree immersive media technology heightens realism and communicates complicated information more effectively for increased viewer engagement and retention effectiveness.
Visit www.biglook360.com for example video demo’s, applications, and other information about 360 degree immersive video. When you see what this technology is capable of, you will wonder why you haven’t been utilizing it before now!
When it comes to providing training, there is nothing more effective than learning by doing. Inserting trainees directly into a scenario they will be dealing with is also a highly effective training method. In most cases however, it’s impossible, impractical, or undesirable to deploy trainees to the location they will encounter.
What’s the next best thing? Enter immersive 360 degree video. A technology that allows staff, students, and other trainees to “be there” without the inherent time, cost or risks associated with really being there.
Training Staff
The ability to connect with an interactive, immersive environment greatly enhances retention of information being taught to staff members. A 360 video training curriculum captures the attention of trainees by re-creating scenarios and situations with an astounding level of realism. Immerse trainees in the material, not just present it, increasing opportunity for retention.
Training First Responders
Working with police, fire and other emergency personnel is an excellent example where 360 degree video can be highly effective. Putting trainees into an environment without exposing them to the dangerous environments they work in is invaluable. Immersive 360 degree video technology lends itself perfectly to a situational awareness or pre-deployment awareness, training strategy.
Using Immersive Media
Immersive 360° degree video training is an immersive approach to learning that allows individuals to engage and practice their skills in real world environments. It allows participants to step into the action and interact within the environment providing heightened realism for increased retention and comprehension.
How important is retention to your training and education initiatives? To see what other companies and training professionals are doing, check out BigLook360′s demos. Whether you are training employees, teaching a classroom full of students, or preparing an army for battle, this technology will prove invaluable to both you and your trainees. Be sure to see what immersive 360 degree video looks like and imagine what it can do for you!
When looking for the next best marketing tactic, companies undoubtedly place their priority in a method that will compel their target audience to do business with them. One of the best ways to accomplish this is to provide customers with an immersive experience in the form of 360 degree video. Not only does this method provide customers with a compelling advertisement, it affords them the freedom and control to examine their surroundings without constraint. The tourism and hospitality industries are increasingly taking advantage of the experiential technology offered by BigLook360.
Tour From Any Perspective: Land, Sea or Air
With a 360 degree video camera and production professional at your disposal, the opportunities to showcase your locations, properties, and events are endless. Future customers can make up their mind once and for all to pay you a visit when they get to experience the environment and culture in a way that feels almost real. Beach resorts draw in customers by tantalizing them with the alluring sights and sounds of waves on the beach. Theme parks can provide future visitors with preview of a roller coaster and their hotel partner next door. Showcasing accommodations with a “just-like-being-there” 360 degree view says “we have nothing to hide” like nothing else!
Communicate Important Information
The hospitality industry can use immersive marketing to present information at corporate presentations or trade shows by using the impressive and interactive 360 degree environment. Without even leaving their chairs, major event planners can experience a site under development or recently opened, all while having their questions answered which would otherwise require a physical visit. The intrinsic nature of 360 video is as experiential as it is interactive.
Businesses within and even outside of the hospitality and tourism industries are beginning to grasp the impact that immersive marketing can have on their bottom line. If you have never tried providing a tour of your location with a 360 degree video, you will be astonished by the reaction you get from clients with this simple addition to your marketing strategy. Take a look for yourself at BigLook360′s blog, a great place to look for examples of this technology’s many applications.
